The researcher, Soraya Mehdizadeh, asked 100 York University students about their Facebook habits. Here is a part of the article abstract:
Online social networking sites have revealed an entirely new method of self-presentation. This cyber social tool provides a new site of analysis to examine personality and identity. The current study examines how narcissism and self-esteem are manifested on the social networking Website Facebook.com. Self-esteem and narcissistic personality self-reports were collected from 100 Facebook users at York University. Participant Web pages were also coded based on self-promotional content features. Correlation analysis revealed that individuals higher in narcissism and lower in self-esteem were related to greater online activity as well as some self-promotional content. Gender differences were found to influence the type of self-promotional content presented by individual Facebook users.
And here I thought Facebookers were bloggers with nothing much to say. Although I have to admit, they do kinda talk about themselves an awful lot.
Have a great weekend.