But the good news is money still doesn't necessarily guarantee political victory here, and in two out of the three races it was the candidate with the better ideas that triumphed over serial mailings of glossy oversized postcards and full color personality ads in the Looney Views News. Which, when you toss in the overwhelming defeat of the two UUT measures, is a publication whose support in our city's political process no longer seems to matter very much. You almost have to wonder if our adjudicated weekly paper's favor has now become more of a detriment than a plus.
So what we are going to do today is rank the campaign cash reports sent to the City Clerk by the amount of money raised. Add in a few pertinent (or impertinent) observations, reflect upon the importance of it all, rue and stew a bit, and then leave it up to you, the Tattler reader, to add your observations. Or not, if you should choose to let this all go by.
And the campaign cash winner is:
John Harabedian - $20,347.99. This record setting amount, as large as it is, was not actually all that much larger than the number then candidate Harabedian had turned in at mid-election. With the additional cash raised in the second reporting period coming to a comparatively petite $875. Perhaps the loud criticism over the amount and sources of all that cash he'd already received had hit home with the candidate and he stopped the madness. Or maybe he just figured he had enough and didn't need to raise any more money.
Again, those donating money to the Golden Child were mostly from out of town individuals with distinguished employment pedigrees. An investor from Tennenbaum Capital Partners is listed, as is an account manager from Pardot (a "business to business cloud-based marketing software provider" out of Atlanta, in case you needed to know). Also a Sacramento-based spokesman for the State of California kicked in for a bit of dough. Sacramento-based spokesmen being a leading source of global warming.
$1,381.12 was spent by the Harabedian campaign on door hangers, $500 for an ad in the Looney Views News, and $200 to occupy a Sierra Madre Chamber of Commerce campaign booth. Which would be quite different from any other booth.
Money apparently was no problem for the Harabedian campaign. $500 was laid out on Target gift cards for five individuals who apparently worked tirelessly for the cause, a list that includes the wife of the then sitting Mayor. $892 was spent on the accountant who put together his campaign cash report (or California Form 460 if you are wonk correct), and $407 for a victory dinner at downtown's Corfu Restaurant. Which comes to just about $1,800 for what other campaigns would likely have considered to be luxuries.
John Harabedian's total spend per vote came to approximately $15 a pop. Which is another category where he also put up the big number. With 1,327 votes received, he was the #2 vote getter.
The rest of the pack
Colin Braudrick - $12,630. The total cash raised came to a very modest $5,597, or only $75 more than the amount reported mid-election by the Braudrick campaign. Yet the total overall spend came to that $12,630 figure I'm quoting here. Which means that the candidate must have gotten tired of asking people for money and just hit up his personal bank account. Something that makes for very sparse California Form 460 reading.
One additional point of interest is contained here, however. In the "Schedule E Payments Made" section of the report, $250 is shown to have been sent to the Harabedian campaign for splitting the cost of "pre-election household delivery of election material." I am not certain that this is entirely kosher. Seems very slate-like, but without having gone to the legal bother of being a part of a slate.
Colin Braudrick's vote per campaign dollars spent was approximately $10.50 per ballot cast for this candidate. He received 1,199 votes.
Gene Goss - $11,111.73. As the lowest vote-getter in the election outside of Bill Tice, Gene would probably want to reconsider how he ran his campaign should he ever decide to run again. Out of the $11,111.73 spent in the effort to win a seat on the Sierra Madre City Council, $8,450 came out of his own pocket. Which means just $2,662 was sent his way by individuals supporting his campaign. And only $1,000 of that was raised in the second half of the campaign.
One notable contributor to the Goss for City Council campaign effort was resigned City Councilmember Joe Mosca, who kicked in $150. The expatriate Mr. Mosca is rumored to be among those who talked Mr. Goss into making his ill-starred run. Joe's address is listed as his old Key Vista Drive address, a place he wasn't actually living in at the time.
Gene Goss spent $300 for an advertisement in the Looney Views News, something that didn't quite work out for him, either.
Gene spent $10.10 per vote. Out of the six candidates that actually raised money and went to the debates, he came in dead last.
Chris Koerber - $6,960.76. Chris received the most votes of any candidate who ran, yet laid out only a bit more than a third of the cash that second place finisher John Harabedian spent. Proof that sweat equity can still carry more weight in Sierra Madre than door hangers and Target gift cards.
All but one of those donating money to the Koerber campaign in this reporting period are from Sierra Madre. None of those donations were over $100.
Chris spent $4.77 for every vote he received.
MaryAnn MacGillivray - $6,896. MaryAnn, an individual who has worked tirelessly for this community over the years, was the target of one of the most vicious whispering campaigns ever seen here. Something that was apparently done in service to the campaigns that spent the most money. I cannot recall seeing these in-kind "creep factor" donations listed on the 460 Forms of Mr. Braudrick, Goss or Harabedian, however. Though maybe some of it was mixed in there with the Target gift cards.
All of those donating to MaryAnn's campaign during this reporting period were Sierra Madre residents.
MaryAnn's spend per vote number was an even $6 per. She received 1,148 votes.
John Capoccia - $6,602.29. John ran as a candidate who would watch every dime of the taxpayer's money as if it was his own, and when it came to running his campaign, he walked that walk. John spent less money than any of the other candidates excepting Bill Tice, and he won a seat on the Sierra Madre City Council. His principled opposition to the UUT Measures apparently won him a lot of votes. That he knocked on almost every door in Sierra Madre to explain why that was so didn't hurt.
John Capoccia did spend $100 on a Looney Views News ad, yet somehow his rate was considerably less than that paid by the other candidates who advertised there. Once again he showed considerable prowess in getting the most for the least amount of money.
John spent $4.97 for each vote he received.
Bill Tice - $0. He didn't campaign, he didn't attend the debates, and as a result of all this non-activity he got a mere 48 votes. However, in the all important category of votes received per dollar spent, Bill Tice is the clear victor here.