Sunday, August 3, 2014

Mountain Views News Mystery Math: Does It All Add Up?

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The Mountain Views News is celebrating its seventh anniversary this week. It being a broken mirror's worth of bad luck since certain aspects of that paper, to use a California Superior Court Judge's term, were "misappropriated" from Katina Dunn. Here is how we described that unfortunate event way back in December of 2008 (link):

As many of you already know, or were about to discover I'm certain, the acrimonious partnership that constituted Deuxamis Publishing recently came to a bitter end in a courtroom of the Superior Court of the State of California, N.E. Judicial District, Pasadena. 

Katina Dunn, who at one time constituted 50% of this newspaper publishing empire, sued and won her case against the current publisher of The Mountain Views Observer, her now former business partner Susan Henderson.

In Court Case # GC039149 (Katina Dunn, Plaintiff, vs. Deuxamis Publishing, a California Corporation, and Susan Henderson, an individual, Defendant), the Judge ruled in favor of the claims of the Plaintiff. In the process the Court found that Susan Henderson, who represented herself in court on this matter, owes Deuxamis Publishing the lordly sum of $41,900. And that upon payment of this considerable lump of greenbacks the partnership known as Deuxamis Publishing will be legally dissolved. Turned to vapor as it were, and cast into the brisk desert winds that so typify some of our weather here. Kind of like the current American banking system, if you think about it.

Additionally, it was also decided by this Court that Susan Henderson's publication, The Mountain Views Observer, must now and forever drop from its masthead the legendary Sierra Madre newspaper name, "The Observer." A change the Court ordered be made no later than early January, 2009.

As far as we can tell, only a small portion of that $41,900 settlement has ever been paid. Which in our mind makes it possible to wonder if Susan even legally controls the Looney Views News. It could be that she is merely, in a legal sense, just kind of squatting there.

But be that as it may, I thought we should take a peek at a claim Susan makes this week in the paper she somehow controls. The first portion is from the editorial she published this weekend celebrating the seven or so years since that fateful California Superior Court decision brought the Mountain Views News screaming into existence.


OK then. The second portion of what we believe is a very dubious claim is found a few pages later. It comes wrapped up in an large advertisement for the paper itself, one that lists the reasons why you should fork over some of your hard earned cash and subscribe to a paper that you can pick up in front of either of two downtown liquor stores for free on most Saturdays.


The claim we are focusing on is the last of those we cut and pasted here. The one that states the paper has received 14 million online hits in a bit less than the seven years Susan is celebrating this weekend.

Here is the math. Seven years times the 52 papers published per annum is 364 different editions. Divide 14 million by those 364 issues and that comes to 38,462 hits per each published weekly on-line edition. In a town of less than 11,000 people that really is quite a lot. Everybody in Sierra Madre, including the little children and babes, would have to be reading and re-reading the online version of this newspaper more than three times every week to reach that number.

And if you subtract the 6 or so months since January when that 14 million hits number was first supposedly reached, well, then this math then becomes even more problematic.

So what kind of on-line traffic does the Mountain Views News website actually get? Here is what an authority on website traffic, StatShow.com, says on this subject (link):


Hmm. Well, first off it turns out that the Mountain Views News website is actually less than seven years old. So I guess we need to bump that claimed weekly hits per week rate up a little. Let's round it off at 45,000.

According to StatShow.com that daily page view number is actually 158, with 71 unique visitors per day. Or 1,106 page views per week, which is quite a bit shy of either the 38,000 or 45,000 weekly number that Susan is claiming.

So does the Mountain Views News mystery math actually add up? Of course it does not. Did you really expect it to?

All of which begs the following related questions. How many print issues does Susan distribute in town? And does that number equal what is required by the State of California to legally qualify for its current adjudicated status? Thereby entitling it to receive legal and public notice advertising from City Hall?

And if it does not meet that threshold, were any of the many City of Sierra Madre public hearings announced there over these last several years, then dutifully conducted by the City Council, actually legal?

Inquiring minds would like to know.

I'll bet CETT's attorney, Richard McDonald, would like to know the answer to that one, too.

http://sierramadretattler.blogspot.com

51 comments:

  1. If she is the publisher, editor, or manager, she needs to really watch her grammar. Susan, an elementary school student should know that you never end a sentence in a preposition. Quiz of the day class! Find Susan's errors.
    Also, good question, does she really own the rag?

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    Replies
    1. . . . of which my parents spoke. Yeah, but no one writes or talks like that, not even you.

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    2. I will not be spoken to like that.

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    3. 8:59, to whom are you speaking?

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    4. I do 8:59. She is the editor. She should set an example. Just because it isn't done anymore means people weren't taught correctly.

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    5. The low grammatical standards are synonymous with the lack of quality reporting.

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    6. It's an open secret that Ms. Henderson cannot write well, and has to rely on ghost writers and proofreaders.

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    7. WHO CARES IF THE GRAMAR IS CORRECT!
      YOU MUST STATE THE FACTS CLEARLY!
      THATS THE REAL ISSUE!

      I believe most of the residents living in Sierra Madre have failed to get involved and hold City Hall accountable! That is why this town is all screwed up! and we keep hiring & employing stupid people!

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    8. You don't need to shout! Poor grammar is a sign of stupidity. Watch for the signs and you won't stupidly.

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    9. For 12:39:
      https://www.youtube.com/watch?v=8Gv0H-vPoDc

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    10. I hate those Word Crimes!

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  2. Let me ask an obvious question. If 14 million people are going to Susan's website (let's pretend), why would anyone need to subscribe to her paper?

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    Replies
    1. 8:10, absolutely good sense.

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    2. Makes a good fish wrapper.

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    3. Parakeets feel comfortable with it.

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  3. Replies
    1. Speaking of fuzzy math, if Susie Henderson was supposed to pay a $41,900 judgement to take over the MVNews, and it has a website address estimated value of $ 167.90, what is the 7 year return on investment?

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    2. I don't think that bothers her. As long as she has enough to pay greens fees, she's good.
      Probable does a bit of hustling on the course.

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    3. This comment has been removed by a blog administrator.

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  4. Susan has claimed in the past that she possesses a law degree from a UC campus, plus an MA from Berkeley I believe. But the evidence supplied by the paper she publishes shows that she might have graduated from high school.

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    Replies
    1. Susan was an "alleged: thief while working for the Democratic Party, was fired for misusing corporate credit cards. She moved here, starting working at the SM Weekly (reporting to Katina Dunn) and boasted about her law degrees, turned out to be a fraud. She basically stole the paper from Katina, who moved on to bigger and better things (directed a documentary) and Susan is still n SM acting like she's important and misrepresenting her circulation, basically repeating the same belligerent behavior over and over again.

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  5. Thanks for laying this out so clearly Tattler.
    It's such an embarrassment to Sierra Madre to have this old con fool people.

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    Replies
    1. Unfortunately it's old people the old con is fooling.

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    2. Henderson is good at manipulating people. She figures out what it is that people want to think about themselves, and then promotes it when she is with them.

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  6. With assets like that $168 website there can't be much fear at the loony that anything will be seized by the court to pay her debts.

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  7. Katina Dunn created a wonderful, genuine, home town paper. Susan Henderson stole it and maintains the shell of it, but none of the heart.

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    Replies
    1. Kinda like the Tin Man.

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    2. I think Henderson saw taking away the paper as an opportunity. She hoped to use it as a way of exerting political influence and making a few bucks doing it. Two UUT defeats plus the Noah Green disaster being an indication of just how well that is working out for her. It appears that her next attempt will be to bring down the ballot initiative to do away with the UUT altogether. Probably the best thing that effort has going for it right now.

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    3. Disagree with that 11:51. I'm pretty sure that the only motivator is money.

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    4. Lots of dough to be made in the political influence game.

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    5. Sues will be with whichever political group pays her. Pretty simple.

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    6. I'd guess that Susan is still propping up Noah Green telling him that he can get elected and to trust in her

      shallow thinkers stick together in SM

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    7. As to the length of time of the paper's existence - I think Henderson is counting the time when Dunn was doing all the work, as a part of Henderson over-all time. Figures, doesn't it.

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  8. Susan's distibution and coverage of surrounding cities is complete BS. She puts papers in areas when the sales rep is calling in that area.

    The only elections, initatives or voter coverage for her "regional" publication is limited to SM

    At least when I see her paper out I pick up ten or so copies and toss them in the trash recycle

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  9. Susan has the Beth Buck disease of self impotance. Buck claimed what with her now defunct downtown dirt website that she had over a million hits in less than 3 months.

    What did SM do to attract so many grifters and low rent lawyers?

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    Replies
    1. SM has too much naiveté.

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    2. How do you think Sierra Madre ended up paying the highest utility taxes in California? It wasn't because people were on the ball.

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    3. The city really needs that UUT money. Staff told me so.

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  10. 14 million hits?

    lol

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    Replies
    1. I know. Susan thinks nobody will figure it out. Shows how little she knows.

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    2. She is not very sophisticated.

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    3. Her worst enemies are smart people.

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    4. I have a dedicated request for Susan. Go prey on some other town. We're on to you.

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  11. The number of "hits" she claims are just as valid as the number you claim for your blog...meaningless gibberish from you both.

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    Replies
    1. Naturally I disagree, 2.5 million hits may seem like a lot, but I have been doing this since 2008. 416,000 hits a year is not really all that big of a number. Besides, it is all tabulated by Google, who owns the platform this blog was built on. But Susan's 14 million claim? She didn't get that from Google. She pulled it out from someplace else.

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    2. I'll be nice and say she read the 14 million number off the ceiling.

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    3. A talking dog told her.

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    4. Do we know how many heads the dog had? My guess is three.

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    5. 2:24, you're here aren't ya?

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  12. I just read her article. It echoed of the first crime report listed in the police blotter on page 4.

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