Tuesday, June 16, 2015

Is Arcadia's Dowdy City Hall Thinking Of Going Hipster?

Behind every bird is a brain.
If pigs can fly, and donkeys quote voluminously from their favorite passages of Shakespeare, then that sellout City Hall lurking somewhere behind the Peacock Veil can try to be cool. Not that this comes naturally for those folks, mind you. But apparently they do believe it might be possible to purchase a more positive yet cutting edge reputation, thereby improving their sorely tested public image with the people. In the process opening themselves up for some thoroughly enjoyable yet gentle ribbing. Which certainly does make The Tattler very happy. Then again, we're just naturally cheerful around here.

So tonight is a very important City Council meeting in Arcadia. Many have been encouraged to attend and bear witness to these proceedings. And if you look at the Consent Calendar portion of the meeting agenda for this evening, you will see the following somewhat mysterious item.


Now when I saw this I couldn't help but think, "Hmm, I wonder what that is all about?" So I went to the Arcadia Agenda Report portion of their meeting outlay and was treated to the following burning insight.


Gosh, thought I. $70,000, and for Public Relations? And straight out of Covina no less. What is up with that? And who, or what, is 789, Inc? Are they the Rolling Stones of PR? The Death Cab for Cutie of marketing and design? Or just another Twisted Sister?

I know that Arcadia's City Hall is fatted out with a bumper crop of buckage from all the development impact fees reaped from those parvenu starter castles that have made that city the envy of used car dealership and massage parlor owners everywhere. But why do you need so much, honey?

And what exactly do you get for all of that money? Metaphorical plastic surgery that leaves you looking like the Elephant Man after a steady diet of Boone's Farm Apple Wine at Michael Jackson's Neverland Ranch? Or an Arcadia Realtor?

No, apparently that is not true. Here is the really big news:


Well Boy Howdy to all that, right? Develop the Story, Write the Story, Tell the Story. Or, as Pete Townshend put it when he penned the classic rock opera Tommy: "See me, Feel me, Touch me, Heal me." 

Never have so many thrilled to words that mean absolutely nothing. Unless you're on enhancement enablers, of course. Then confusion does become cosmic. Or so I've been told.

Besides, who among us can ever get quite enough of Stakeholder Interviews?  Have you ever considered that Dracula could very well have been a stakeholder, too? And like most stakeholders, deservedly so? Just pick up a "branded developmental user-friendly document" and see for yourself.

And then there is finally this:


At last we obtain clarity. Arcadia is hiring a very expensive last resort boutique Public Relations shop to help stem the by now massive amounts of unfortunate publicity they've received over all of those hideous McMansions that have taken root in the Peacock Plot. Then throw in that aborted China Junket, an uprising in the Highlands, absentee billionaire homeowners and their PCC attending mistresses, plus a nasty Brown Act lawsuit, and you can see that there might be a problem.

Oh, and perhaps somebody has felt the need to stem a certain contagion that appears to be slipping in over the border from Sierra Madre? God knows nobody should ever want the likes of that getting around.

So who or what exactly is 789, Inc? I am glad you asked. They do have a website and it is, well, kind of pretentious (link). But only in an arty way. Here is how they describe themselves.


In addition to that "creative misfit" angle they're flogging half to death, they also have a kind of twee faux hipster thing going on as well. You know, like they're zany and freethinking, but also capable of putting together a branding campaign that will make people believe Arcadia McMansions look just like the wickiups in Silver Lake.


And what exactly is a "soul taker?" Are we talking Ghostbusters here? Is somebody attempting to steal our eternal essences with a camera? Usually that is done with a lot of money and an iron-clad contract. Just ask Daniel Webster.


I don't know. Is Arcadia ready for all of this? Can it really be they're going hipster hideaway on us? Isn't there something else besides "community stories" they could be spending that $70,000 on? Is there a dollar per story budget matrix we can look at?

Maybe if they told the good people of Arcadia what kinds of stories they plan on telling first. Hopefully they'll mostly be true ones.

sierramadretattler.blogspot.com

70 comments:

  1. Do Not Think Of ItJune 16, 2015 at 5:50 AM

    as Public Relations when it's really Damage Control

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    Replies
    1. "You can spend your way out of a bad day." - 788+1 Inc.

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    2. I think that the soul taker guy has already been to Arcadia and done his taking.

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    3. What happens to someone after their soul has been taken? Do they go to Carrows?

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    4. "if you've got money, then we'll make sure it's not really a problem" - 788+1 Inc.

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  2. 789, Inc is such an odd choice that I wouuld suggest that they are being hired only because they know someone in the right place i.e. the City Council. Someone on the City Council is buddies with someone at 789 Inc. and so now the taxpayers money once again gets spent on something wholly unnecesssary. That's local goverment at work. And that's the explanaton for why this is on the Consent Calendar and why it will be approved.

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  3. Mod don't seem to like anyone in Arcadia. But he like good old-fashioned Rock n' roll.

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    Replies
    1. The two aren't mutually exclusive. Just sayin'.

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    2. 6:31 sounds like a stalker & a troll. Looks like 789 is multi-tasking.

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    3. Yes, anyone who disagrees in any way is a... Stalker

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    4. Don't be sad.

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    5. Thanks Susan

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  4. In the list of problems to over come McMansions, Highlands uprising, Chinese junket, PCC mistresses, Brown Act violations add: Baby citizenship hotel, corner of Huntington Dr. just west of Santa Clara.

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  5. Ah ha, when it comes to branding: was 123, Inc. or 456, Inc already snapped up by the oh, so hip and this group of comers took the third lucky set of numbers? I wonder what 8910, Inc are up to?

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  6. Eeny Meeny Miney Mo Inc.

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  7. 10 11 12, Inc rather. This numbers stuff meaning nothing is a lot to keep in line.

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  8. So, let me get this straight. In a city where Chinese residents are too superstitious to have the number 4 on their address, it's ok to hire a "soul taker." Someone has lost their mind.

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    Replies
    1. You'll find yours up on the thirteenth floor.

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    2. 7:45, grouch much?

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    3. For Asians, that would be the 14th floor. 4 = death, 14 = certain death.

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    4. 144 - a bad hair day?

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    5. 7 + 8 + 9 = 24

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    6. 7 X 8 X 9 = 504.
      I have a calculator, too.

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    7. Good point- try to find an elevator that has a 13th floor. Everyone is superstitious.

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    8. 4:00 how many cities do you know that will change a property address so the buyer need not worry about that ominous number 4 ... I'd like to suggest that the city of Sierra Madre embrace the number 4 and place it on every piece of property in the city .

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  9. My understanding is that in honor of 789 Inc. each member of the Arcadia City Council has grown a soul patch.

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    Replies
    1. Heads up- honky alert.

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    2. Did the soul taker get yours, too?

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    3. Who's remark set you off, 8:04? Having a tough morning, huh?

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    4. He Mei have.

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  10. So wait? The city is spending $70k for PR? Maybe they should hire more traffic cops at Santa Anita on big race days and work harder overall to improve the general flow of traffic in town. Driving through makes me feel unwanted. And the way they handle traffic around the track is a disgrace. Fix that and I might consider coming back. PR cant do it by the way, there needs to be a comitment to betterment at city hall. That ain't on the horizion. Otherwise Arcadia is just another anonymous foothill suburb to avoid at all costs.

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    Replies
    1. I'm sure we will get by without you.

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    2. Aww. So warm and friendly.

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    3. I know right? He was way too upset about the traffic.

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    4. Somebody is in a very cantankerus mood. And responding to imagined posts.

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    5. So many bathrooms, so little time.

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    6. I'd suggest free driving lessons with every McMansion built and sold... In regards to Arcadia's new PR hire it might be a good idea to advise the McMansion developers along Santa Anita to check out the drought signs posted along the meridian ... As a resident of Sierra Madre I find the laying of lush green sod a slap in the face considering Arcadia has an issue with misappropriating water ... Or is it stealing water?
      Spin that Arcadia!

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  11. Branding and image management....so Arcadia is going to image manipulate away its complete capitulation to the crassest of instincts? Really, we're a lovely city that is not choking to death on macmansion excess. Really.

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    Replies
    1. Did you know Arcadia has peacocks?

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    2. New Arcadia slogan: "We have free plastic bags!"

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    3. Now there's that hip factor!

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    4. Arcadia won't have Peacocks for long ... They'll be eaten,run over ,or the P.R. firm will contract with Hello Kitty to design a peacock that will be designed into a really nifty ornament to hang around residents rear view mirrors ...So cuuuute!

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  12. I know the town hall effort the council just made was co-opted by an unfortunate pro-development faction of the city, but ya gotta give it to Sierra Madre on this one.
    Not a $70,000 outreach.

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  13. I think CAPS guy mau work for 789. Who we are is in all "CAPS."

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  14. If SM had 70 k to spend on PR to promote a UUT they would.

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    Replies
    1. Are you certain they haven't done that already?

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    2. It's illegal under CA law to spend taxpayers' money to advocate a tax increase.

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    3. So how do you explain that gathering at the fire station?

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    4. If the City prints out even 1 page advocating a tax increase, report them to FPPC.

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    5. https://www.dropbox.com/sh/fmefiqkofrd8ohd/AACI25rO1dFoT_jjPQkMjMdla?oref=e

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  15. Just because the SM city council does not have 70k to spend promoting a UUT doesn't mean they won't.

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    Replies
    1. It wouldn't be a loan, though. It would be an investment in the future.

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    2. Part of the process.

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    3. Maybe they could float another interest-only bond? Last one worked out so well.

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    4. Carpe diem.

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  16. Don't you remember Sierra Madre had that PR firm and all they came up with is that stupid mountain logo that was going to replace our city logo? Now city hall uses it on several of their publications. It was supposed to help the merchants and bring in lots of new businesses. How'd that work out?

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    Replies
    1. Ask Nancy Walsh.

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    2. But do it from a safe distance.

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  17. How much PR are they going to get for $70,000 from the Soul Stealing Crew anyway? There's like 10 people on 789 staff. Do the math. This is a waste of public money by non-creative people trying to keep their cushy city jobs. Huge stumble out of the gate and likely not going to change the winds of public opinion. The previous strategy of calling out mansionization opponents as "racists" was a far more honest approach. Maybe they should have hired 444 PR -- it would be about as effective.

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  18. Do you think the Soul Taker can get a picture of Arcadia stealing water from Sierra Madre? That'd be pretty current (pun intended.)

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  19. Gonna go to Arcadia's council meeting tonight. Guess I'm a glutton for punishment. Women's soccer, NBA final or City Council? Decisions, decisions.

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    Replies
    1. You may be a glutton for punishment, but you sure are a cute one.

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    2. Women's soccer !
      USA!USA!USA!

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  20. After tonight's meeting, Arcadia's gonna need PR more than ever.

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