There is an item to be discussed this evening that deals with City Hall's need to communicate with a community that often ignores them. And rather than trying to get folks attention by producing information that is relevant or entertaining, they instead are focusing on the hardware of communication. Which, as we should all know, can be futile. It is never the paper or the billboard, but rather the words that each contain. If people don't find your content to be interesting or relevant to them, it really won't matter where you put it.
Here is how a portion of this agenda item for tonight's City Council meeting reads (link). The following details all of the ways the city communicates with its residents.
You would think that would all be enough. But apparently not. Here is the paragraph dealing with the storied history of banner poles, and why spending $26,000 to get them would be fine and dandy.
The reason these banner poles were not accepted by the City Council way back when is they were a part of the 2006 Downtown Specific Plan. The very same sopping bucket of architectural processed cheese so unceremoniously dumped by the voters when they passed Measure V. That sort of thing was very unpopular back then.
Like I said, it was a suggestion that came with the DSP. Part of the make-downtown-extend-to-Lima idea, enlivening that side of town. So “downtown” would not be just Kersting Court and Baldwin, but instead lasts a few blocks longer. More businesses, more money.
That has now already happened, of course. Subway and all those little shops that opened in the block east of Memorial Park are part of it, with the Kensington further extending this theme. The successful bakery on the corner of Lima and the Boulevard, which is always crowded at meal times, the Mexican fast food joint that is also always busy, all of that.
Here is something interesting. Like I said, those banner poles were part of the 2006 DSP. And I still have the maps. Look for the purple arch on the left side of the following graphic.
I am not sure that a city that was so recently screaming poverty in order to get itself a utility tax increase should be spending $26,000 on banner poles. And those are 2006 prices. Who knows what they would cost today.
Of course, those poles wouldn't just take care of themselves. You would need to hire someone to maximize their potential, along with the rest of the communication network.
Good money if you can get it. However, don't get your hopes up too high. It is unlikely that a Sierra Madre resident would be hired.