‘Sierra Madre Weekly’ Morphs Into ‘Pasadena Independent’ (link): As part of a consolidation plan, Beacon Media News has made the decision to discontinue printing the ‘Sierra Madre Weekly’ effective June 1. The ‘Sierra Madre Weekly’ has published each and every Thursday since 1998. We decided to merge Sierra Madre News (sic) with ‘Pasadena Independent’ as the communities are in such close proximity.
Beacon Media will continue the ‘Sierra Madre Weekly’ website in perpetuity. All Sierra Madre news items / blotters etc., stories will now be found in ‘Pasadena Independent’ which will be distributed to all the usual drop sites in the city of Sierra Madre each week. We hope you’ll understand and pick up ‘Pasadena Independent’ each week. Please continue to send your news items and press releases to us and we’ll glad run these items in ‘Pasadena Independent’, space permitting.
In a time when print continues to dwindle as more and more people turn to the Internet for their information, this is understandable. The financial pressures that many newspapers face are immense, and this further indication of decline is not exactly a surprise. Obviously this is being done to save money. And let's face it, Sierra Madre is hardly a fountainhead of advertising revenue.
However, as far as Sierra Madre goes, it is unfortunate as this city will now be left with only the discredited Mountain Views News. A publication so slavishly dedicated to the viewpoints and desires of the City Hall that sustains it financially it even republishes the typographical errors of its publicity releases intact.
Seriously. The following first appeared in Sierra Madre's new City Hall newsletter, The Village View.
The typo in question is: "Containers should be 32 gallons in size of smaller." Which was reprinted exactly that same way in the Mountain Views News (link):
The Mountain Views News version of news is to reprint City Hall publicity releases as is, and without any questions whatsoever. Even to the point of keeping the typos. And without accrediting the original source of their "news," by the way. Something known to most of us as plagiarism. Your tax dollars at work, and such a fine example for our local school kids. That is, should they ever actually pick a copy of the MVN up, which I doubt happens too often.
The Sierra Madre Weekly did original journalism. They questioned authority when that needed to be done, and weren't afraid to stick their neck out and print the truth. No matter who downtown it might offend. Their excellent coverage of the Robert Matheson story, and the city's response (or utter lack thereof), being a good example.
Hopefully that kind of Sierra Madre coverage will continue in the Pasadena Independent. But no matter how you spin it, this isn't great news.